Built on Relationships, Driven by Results
For over three decades, Parker & Associates has been the firm that landlords and tenants across Southern California trust to handle their most important retail real estate decisions.
Our Story
Parker & Associates was founded in 1995 by Dan Parker with a straightforward idea: retail real estate is a relationship business, and the best outcomes come from brokers who know their clients, know their markets, and stay involved from the first conversation through move-in day and beyond.
Over the past three decades, that principle has guided every deal we have done. We have represented national restaurant chains expanding into new markets, local retailers opening their first storefronts, and property owners looking to attract the right tenant mix to their shopping centers. The common thread is a commitment to understanding what each client actually needs — not just in square footage and lease terms, but in long-term business fit.
Today, our team of three principals — Dan Parker, Noah Stegman, and Braden Parker — works across Orange County, Los Angeles County, and the Inland Empire. We have completed over 500 transactions totaling more than $200 million in deal volume. We hold California DRE License #00836385.
Being a boutique firm is a deliberate choice. Every client works directly with a principal — there is no handoff to a junior associate after the pitch meeting. That means faster decisions, deeper market knowledge applied to your specific situation, and the kind of attention that larger brokerages cannot offer when your deal is one of hundreds on their plate.
Why Landlords and Tenants Choose Us
Our clients come to us because they want a team that is fully invested in their outcome. We have worked with brands like In-N-Out Burger, Chick-fil-A, Men's Wearhouse, and VCA Animal Hospital, as well as dozens of independent operators and property owners across Southern California.
What keeps them coming back is consistency. We return calls the same day. We know which centers have vacancies before they hit the market. We understand the nuances of different municipalities — zoning requirements, permitting timelines, traffic patterns, and demographic shifts — that can make or break a retail location decision.
Whether you are a tenant searching for the right site or a landlord looking to fill vacancies with quality tenants, our goal is the same: a deal that works for everyone involved, structured to last.
How We Work
Integrity First
We are transparent about market conditions, deal economics, and what we think is the right move — even when it means telling a client something they do not want to hear. That honesty is why our client relationships last decades, not just one transaction.
Market Knowledge
With 40+ years of combined experience in Southern California retail real estate, we bring a depth of local knowledge that cannot be replicated by brokers who cover multiple property types. Retail is all we do, and our focus shows in every market analysis and site recommendation.
Senior-Level Service
At Parker & Associates, every engagement is handled by a principal of the firm. There is no account manager layer between you and the people doing the work. When you call, you reach the person who knows your deal inside and out.
Where We Work
Parker & Associates serves retail tenants and landlords across three major Southern California regions:
- Orange County — Our home market. Deep relationships with property owners and municipalities throughout South County, Central Orange County, and North Orange County.
- Los Angeles County — Active representation across the greater Los Angeles area, including the South Bay, Westside, and San Gabriel Valley submarkets.
- Inland Empire — Growing expertise in the Riverside and San Bernardino County retail markets, including mountain communities like Lake Arrowhead and Big Bear.
We also handle select opportunities in Northern California and other Western states when they align with our clients' expansion strategies.
Ready to work with a team that puts your interests first?