Dana Point / Coastal Orange County
Monarch Bay Plaza at Pacific Coast Highway and Crown Valley Parkway already works as a medical and wellness node: its directory lists McDonough Family Dental and Monarch Bay Optometry at 32932 PCH, the physician-led Michel Medspa at 32880 PCH, and a CVS with a drive-through pharmacy alongside the Gelson's. Hoag's Monarch Beach urgent care, with primary care, on-site X-ray and labs, is at 24060 Camino Del Avion on the same street as Mother's Market. Medical offices are permitted by right in the NC, CC/P and CC/V districts but not in V/RC, so confirm the district before touring visitor-serving sites.
Population
32,790
Median HHI
$141,520
Median age
47.4
Homeownership
62.4%
Source: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.
Primary retail corridors
Pacific Coast Highway · Del Prado Avenue · Crown Valley Parkway · Golden Lantern · Street of the Green Lantern
Specific shopping centers in Dana Point that already carry credible co-tenancy for this use. Listed in approximate order of fit.
Pacific Coast Highway at Crown Valley Parkway
Anchors / key tenants: Gelson's Market, CVS Pharmacy
PCH at Crown Valley — the premium daily-needs and dining node for the Monarch Beach/Ritz-Carlton trade area. Restaurant mix includes Ichibiri Japanese, LUA Asian Fusion, and Salt Creek Grille. Local boutiques (Coastal Accents, Meesh Boutique) anchor the lifestyle side.
Existing operators are the most honest comp for whether a use can support Dana Point rents. These are publicly visible medical retail space businesses currently trading in the market.
Hoag Urgent Care Monarch Beach
24060 Camino Del Avion, Suite A, Dana Point, CA 92629
Per Hoag's page: urgent care for adults and children with primary care at the same location, on-site X-ray and labs, open seven days (8am to 8pm weekdays, 8am to 5pm weekends), with free parking in the lot. Hoag describes the site as adjacent to Monarch Beach and Laguna Niguel.
McDonough Family Dental
Monarch Bay Plaza, 32932 Pacific Coast Highway, Suite 19, Dana Point, CA 92629
General and cosmetic dentistry for adults and children, per the center's tenant page.
Monarch Bay Optometry
Monarch Bay Plaza, 32932 Pacific Coast Highway, Suite 13, Dana Point, CA 92629
Eye exams, contact lenses, treatment of eye disease and LASIK screening, per the center's tenant page.
Michel Medspa
Monarch Bay Plaza, 32880 Pacific Coast Highway, Suite 39, Dana Point, CA 92629
Medical aesthetics led by Dr. Magued Ibrahim, per the center's tenant page, including laser hair removal, Morpheus8, Botox and fillers.
CVS Pharmacy
Monarch Bay Plaza, 32900 Pacific Coast Highway, Suite 26, Dana Point, CA 92629
Co-anchor with Gelson's; the center's page notes a drive-through pharmacy.
01
Use table: Section 9.11.020(b) lists Medical Office Uses (offices of doctors, dentists and chiropractors under Section 9.75.270) as permitted in NC, CC/P and CC/V and prohibited in V/RC. Clinical Services (clinics, chiropractic and physical therapy clinics, counseling and emergency care centers) are permitted in all four, but Section 9.11.010(d) says clinical services in V/RC must be secondary uses that are not the primary use on the site and do not occupy the first floor. General acute care hospitals need a conditional use permit in CC/P and CC/V.
02
Parking: Section 9.35.080(e)(34) requires 1 stall per 150 sq ft for Medical and Dental Office, against 1 per 220 sq ft (multi-tenant center under 25,000 sq ft) or 1 per 250 sq ft (over 25,000 sq ft) for general retail. A 3,000 sq ft suite goes from 12 to 14 stalls as retail to 20 as medical. Clinical services have no row of their own, so under Section 9.35.080(a) the Director of Community Development assigns the most similar use.
03
Coastal permit: Section 9.75.040 defines development to include a change in the intensity of use, and Section 9.69.020 requires a coastal development permit for development in the Coastal Overlay District. A retail-to-medical conversion that raises parking demand on a Pacific Coast Highway site like Monarch Bay Plaza should be run past Planning for a coastal permit before the lease is signed.
04
Other districts: in the Doheny Village districts (Section 9.14.020(d)) medical offices are permitted in V-C/I, V-C/R and V-MS, while clinical services are permitted in V-C/I but conditional in V-C/R and V-MS. In the Lantern District, Section 9.26.010 makes professional business and office uses the preferred use on the second and third floors of new buildings and enforces Section 9.35.080(e) parking for each use, with the Town Center Plan governing the rest.
05
X-ray: Title 17, CCR Section 30108 requires registration of a radiation machine with the CDPH Radiologic Health Branch within 30 days of acquiring it, renewed every two years. Dental, urgent care and imaging users (Hoag's Camino Del Avion site advertises on-site X-ray) should get landlord approval for shielding in the tenant improvement plans.
06
ADA path of travel: 28 CFR 36.403 requires an alteration to a primary function area to make the path of travel, restrooms and drinking fountains serving it accessible, up to 20% of the alteration cost. Monarch Bay Plaza dates to the early 1960s per the center's own history, so ask for any prior accessibility work before setting the tenant improvement budget.
Zoning, licensing, and demographic figures on this page come from the public records below. Codes and licenses change, so confirm with the city and the licensing agency before you sign.