Retail Site Fit Scorecard
Check whether a retail site is worth touring using plain-English scores for findability, parking, customer fit, nearby tenants, and competition.
PARKER & ASSOCIATES, INC.
May 21, 2026
Retail real estate brokerage · DRE #00836385 · Lake Forest, CA · (949) 796-7275 · leasing@digitalre.com
Retail Site Fit Scorecard
Deal underwriting summary
Assumptions
| Concept / use | Restaurant Space |
| Customer mix | Residents (rooftops within 1–3 mi) |
| Position | Endcap (with side exposure) |
| Frontage | 40 ft |
| AADT | 28000 |
| Pylon | shared |
| Parking | 4/1,000 SF (target 7) |
| 1-mile pop | 18000 |
| Median HHI | $125000 |
| Daytime | 9000 |
| Direct competition (1 mi) | 3 |
| Anchor | Grocery / daily-needs anchor |
Broker read
Workable site. Verify on the ground.
72/100 means the site can work if the weak spots are verified before LOI. The score weighs whether people can find it, park easily, match the customer profile, benefit from nearby tenants, and avoid being one more copycat in an overserved radius.
What the score means
Visibility, storefront frontage, traffic count, and sign rights.
Restaurant Space usually needs about 7 spaces per 1,000 SF before shared-parking details.
Population, income, and daytime employees weighted to the customer type you selected.
A grocery anchor, service mix, office base, or destination draw only helps if it brings the same customer.
Higher is better here: fewer direct competitors within one mile means more room to win demand.
A practical go/no-go score for whether this location deserves a tour, a rent model, and deeper diligence.
Strengths
Demographic fit is solid
1-mile pop 18,000, median HHI $125,000, daytime 9,000 aligns with the customer mix.
Anchor and co-tenancy line up
Grocery / daily-needs anchor is a meaningful traffic driver for this concept.
Watch-outs
Parking thin for restaurant space
4/1,000 SF is below the 7/1,000 SF target. Walk the lot at peak before signing.
Next moves
Walk the trade area at the peak hour for this concept
AADT and demographic counts say nothing about whether the lot empties at 5pm or stays full through 8pm.
Pull a real comp set for asking rent
Don't underwrite from a flyer. Parker & Associates can pull recent leases at comparable suites in the same corridor.
Pressure-test the use clause and exclusives
Centers often have hidden exclusives that block this concept entirely.
How to read the output
A starting point. Not a substitute for a tour, a comp set, or a lease review.
The verdict and the score are calibrated against the ranges Parker & Associates, Inc. uses to underwrite Orange County retail deals. Inside the band is workable; outside is a conversation worth having before LOI.
The recommendations are ranked by likely impact, not by what is easiest to fix. The biggest unlock is usually a single change, not five.
When the deal is real, send the output to Parker & Associates. Every tool has a one-click handoff that sends the inputs and the read along with it.
Talk to Parker & AssociatesUse this with local market pages
Pair the output with the corridor that matters.
Related retail uses