Lake Forest / South Orange County
Beauty and Wellness Space in Lake Forest
The 23600 and 23700 blocks of El Toro Road are Lake Forest's beauty and wellness strip: Ulta Beauty, European Wax Center, Massage Envy and Hand & Stone all have their own location pages there, alongside Smart & Final and Mattress Firm. Rockfield Boulevard has Sally Beauty (24408) and Sprouts (24332, at El Toro Road). Salon and personal care users can go into any C or UA zoned shop space by right, but massage and bodywork concepts are limited to those same categories with a use permit, and the City is in the middle of rewriting its massage and personal care rules, so timing matters for any new lease signed this fall.
Population
86,281
Median HHI
$135,175
Median age
40.2
Homeownership
70.5%
Source: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.
Primary retail corridors
El Toro Road · Rockfield Boulevard · Bake Parkway · Trabuco Road · Lake Forest Drive
Beauty and Wellness Space operators already in Lake Forest
Existing operators are the most honest comp for whether a use can support Lake Forest rents. These are publicly visible beauty and wellness space businesses currently trading in the market.
Ulta Beauty
23608 El Toro Road, Lake Forest, CA 92630
Store 467, which Ulta's own page lists as a beauty store and hair salon.
European Wax Center
23632 El Toro Road, P2-B, Lake Forest, CA 92630
The only Lake Forest center on European Wax Center's own locator.
Massage Envy
23635 El Toro Road, Suite A, Lake Forest, CA 92630
Confirmed on Massage Envy's Lake Forest locations page. A massage establishment under the city's definition, which needs a use permit in the C and UA categories today.
Hand & Stone Massage and Facial Spa
23708 El Toro Road, Suite C, Lake Forest, CA 92630
Massage and facial franchise, confirmed on Hand & Stone's own Lake Forest page.
Sally Beauty
24408 Rockfield Boulevard, Lake Forest, CA 92630
Beauty supply store, the one Lake Forest store on Sally Beauty's locator. Near the Sprouts at El Toro Road and Rockfield Boulevard.
What to diligence before LOI
01
Personal care zoning: the Land Use Matrix in Section 9.72.090 permits Personal Care Service in the C and UA categories, requires a site development permit in PA and prohibits it in I. Section 9.04.030 defines personal care service as barber shops, beauty salons, nail salons and similar uses plus licensed acupuncturists, and expressly excludes massage establishments.
02
Massage and wellness zoning: a Massage Establishment needs a use permit in C and UA and is prohibited in I and PA (footnote 15 points to Chapter 5.07). The code's definition of massage reaches acupressure, body wraps, holistic health, hydrotherapy, saunas, sports massage and stress management centers, so a sauna, float or recovery studio should get Planning's classification in writing before signing.
03
Pending rule changes: the City's Personal Care Businesses & Massage Establishments page describes a proposed ordinance with spacing requirements for new massage businesses from sensitive land uses and existing massage establishments, updated massage operating standards (compliance tentatively fall 2026), and a new annual license under a draft Chapter 5.06 for any barber, beauty, nail or similar personal care business with a private room (existing businesses would apply by July 1, 2027). The draft also requires transparent storefront windows, except for a licensee in a suite of a multi-tenant premises it does not control, which matters for salon suite operators.
04
Tattoo and body art: the matrix treats Tattoo Studio as its own use, permitted in C and I and prohibited in PA and UA. Massage is the other way around: allowed in UA with a use permit but prohibited in I.
05
Parking: Section 9.168.070 parks personal care services, massage establishments and tattoo studios at 1 space per 250 sq ft and health studios and spas at 1 per 200 sq ft. In a center of at least 8,000 sq ft with four or more different tenants, the shopping center ratio of 1 per 200 sq ft applies to typical shopping center uses that would otherwise need more.
06
State licensing and build-out: the California Board of Barbering and Cosmetology licenses every establishment where barbering, cosmetology or natural hair styling is practiced (Business and Professions Code 7346). Its application (Form F-BBC-05) carries a $50 fee and a signed certification that the shop meets the Barbering and Cosmetology Act and regulations before opening. Massage therapists can hold voluntary statewide CAMTC certification, but CAMTC says the establishment itself is regulated by the city. The 2025 California Building Code lists barber and beauty shops as Group B (Section 304.1) while retail stores are Group M, so converting a store to a salon is a change of occupancy.
Sources
Zoning, licensing, and demographic figures on this page come from the public records below. Codes and licenses change, so confirm with the city and the licensing agency before you sign.
- Lake Forest Municipal Code Section 9.72.090, Land use matrix (Zoneomics mirror, amendments shown through Ord. 378, 6/17/2025)
- Lake Forest Municipal Code Section 9.04.030, Definitions (Zoneomics mirror)
- Lake Forest Municipal Code Section 9.168.070, Off-street parking requirements (Zoneomics mirror, amendments shown through Ord. 374, 2/4/2025)
- City of Lake Forest, Personal Care Businesses & Massage Establishments (Massage & Personal Care Regulations Update)
- City of Lake Forest, Draft Chapter 5.06 Personal Care Services (Exhibit B, PDF)
- City of Lake Forest, Regulations & Permits
- California Board of Barbering and Cosmetology, Applicants page
- California Board of Barbering and Cosmetology, Application for Establishment License (Form F-BBC-05, revised March 25, 2024, PDF)
- California Massage Therapy Council (CAMTC)
- 2025 California Building Code, Chapter 3, Sections 304.1 and 309.1 (UpCodes)
- Ulta Beauty, Lake Forest store 467
- European Wax Center, Lake Forest
- Massage Envy, Lake Forest locations
- Hand & Stone, Lake Forest
- Sally Beauty, Lake Forest
- Sprouts Farmers Market, Lake Forest store page
- Smart & Final store data on smartandfinal.com (store list embedded in the site's stores page)
- Mattress Firm, Lake Forest store page
- U.S. Census Bureau, ACS 2020-2024 5-year estimates, table DP05, Lake Forest city, California
- U.S. Census Bureau, ACS 2020-2024 5-year estimates, table DP03, Lake Forest city, California
- Cushman & Wakefield MarketBeat, Orange County Retail, Q2 2026 (PDF)