Brea Marketplace
835 East Birch Street
Anchors / key tenants: big-box and grocery anchored community center
Big-box and value-tier daily-needs community center on Birch Street serving North OC residents.
Brea / North Orange County
The beauty and wellness tenants we could confirm in Brea are mostly in its large community centers. Brea Marketplace on Birch Street (Phenix Salon Suites, Great Clips, wax, nail and med spa users) and Brea Gateway on Imperial Highway (Aspire Salon Studios plus nail, beauty studio and stretch users) sit near Brea Mall, and Brea Union Plaza near Kraemer Boulevard adds Ulta, Hand & Stone and a Sola Salon Studios listed as opening soon. Farther east, Village at La Floresta holds LaserAway, Skin Laundry, Madison Reed and The NOW Massage next to Whole Foods, and Massage Envy's downtown location is on West Birch Street.
Population
47,469
Median HHI
$131,129
Median age
39.7
Homeownership
59.7%
Source: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.
Primary retail corridors
Imperial Highway · Brea Boulevard · State College Boulevard · Birch Street · Lambert Road
Specific shopping centers in Brea that already carry credible co-tenancy for this use. Listed in approximate order of fit.
835 East Birch Street
Anchors / key tenants: big-box and grocery anchored community center
Big-box and value-tier daily-needs community center on Birch Street serving North OC residents.
Imperial Highway / Brea Boulevard area
Anchors / key tenants: Brixmor-owned daily-needs and service mix
Brixmor community center with daily-needs and service-retail tenancy.
Imperial Highway corridor
Anchors / key tenants: neighborhood retail and service mix
Smaller neighborhood plazas along Imperial — daily-needs and service-retail oriented.
Brea Boulevard at Birch Street
Anchors / key tenants: walkable downtown dining and entertainment
Walkable, eclectic downtown shopping and dining district with entertainment options. Cultural and chef-driven concept fit; resident-and-visitor crossover.
1065 Brea Mall
Anchors / key tenants: Macy's, Macy's Men's & Home, JCPenney, Nordstrom, Dick's Sporting Goods
Simon-owned regional mall along the north side of SR-57 on Imperial Highway. 175+ boutiques and specialty stores plus a food court. The former Sears anchor was demolished in 2023 for a redevelopment that brought Dick's Sporting Goods as the replacement anchor. Pulls from Yorba Linda, Fullerton, Placentia, La Habra, and North OC.
Existing operators are the most honest comp for whether a use can support Brea rents. These are publicly visible beauty and wellness space businesses currently trading in the market.
Phenix Salon Suites (Brea Marketplace)
835 E. Birch Street, Suite 24B, Brea, CA 92821
Regency Centers' roster shows Phenix in 5,025 sq ft. The same center lists Great Clips (855 sq ft), Face Foundrie (2,118), The Pampered Peach Wax Bar (1,511), Aura Nails & Lashes (1,223) and South Coast Med Spa (1,907).
Aspire Salon Studios (Brea Gateway)
305 Imperial Highway, Suite 407I, Brea, CA 92821
Brixmor's roster shows 6,559 sq ft. Brea Gateway also lists Hi-Tek Nail Salon, Beauty & Beast Studio, Vanity, Removery Tattoo Removal & Fading, Hydration Room, StretchLab and Pure Barre.
Sola Salon Studios (Brea Union Plaza)
2315C Imperial Highway, Brea, CA 92821
Listed on the Brea Union Plaza directory as 'OPENING SOON!' as of September 24, 2026. With Phenix and Aspire, that would make three salon-suite operators in Brea centers.
Ulta Beauty and Hand & Stone Massage and Facial Spa (Brea Union Plaza)
2395 E. Imperial Highway (Ulta) and 2549 Imperial Highway (Hand & Stone), Brea, CA 92821
Both listed on the Brea Union Plaza directory, along with Simply Nail Bar (2547 E. Imperial) and Queen Nails (2445 E. Imperial).
Village at La Floresta wellness and beauty tenants
3301 to 3477 E. Imperial Highway, Brea, CA 92823
Regency's roster for this Whole Foods center lists LaserAway (1,279 sq ft), Skin Laundry (1,400), Madison Reed Color Bar (1,280), The NOW Massage (2,285), 3 Thirty 3 Nail Bar (2,101) and Prime IV Hydration & Wellness (1,910). These suites run from about 1,280 to 2,285 sq ft.
Massage Envy (Brea Downtown)
375 W. Birch Street, #22, Brea, CA 92821
Massage Envy's own locator names this location 'Brea Downtown'.
European Wax Center Brea
1625 E. Imperial Highway, Brea, CA 92821
Per European Wax Center's own locator.
Great Clips Brea Marketplace
955 E. Birch Street, Brea, CA 92821
Per Great Clips' own locator, which names the salon for Brea Marketplace.
01
Use class: Brea's 20.00.070 puts beauty salons, barbers, nail salons, spas, permanent makeup and tanning in Personal services, general, which Table 20.11.020.A permits by right in C-N, C-C, C-G and C-M. In the C-P office zone it is allowed only as an accessory use, capped with other accessory uses at 25% of the development's floor area, so a salon in an office building on Imperial Highway or State College Boulevard needs that math checked.
02
Tattoo and body piercing are Personal services, limited in Brea, which the table does not allow in any commercial or mixed-use zone. It is conditionally permitted only in the M-P and M-1 industrial zones. A tattoo studio should not sign in a Brea retail center, although tattoo removal (as at Removery in Brea Gateway) is a separate question to raise with Planning.
03
Massage: Massage establishments are permitted in C-P, C-N, C-C, C-G and C-RC (not C-M), and the table requires compliance with Chapter 5.220 of the Municipal Code for separation, operating and permit requirements. We could not read Chapter 5.220, so get the separation distance and permit steps from the City before choosing a site near Massage Envy (375 W. Birch), Hand & Stone (2549 Imperial) or The NOW Massage (La Floresta).
04
Parking (Table 20.08.040.D): Personal services, general and Massage establishments are 1 space per 250 sq ft, Studios, instruction/service (yoga, Pilates and similar small fitness studios) are 1 per 250 or per a parking study, and Health/fitness centers are 1 per 150. A gym-style wellness concept is also more limited on zoning: Health/fitness centers are permitted only in C-G and C-RC, while small studios are permitted in C-P, C-N, C-C and C-G.
05
Med spa: Medical services, clinics/offices (medical, dental, optical, acupuncture, urgent care) is permitted by right in C-P, C-N, C-C, C-G and C-M and parks at 5.5 per 1,000 sq ft. A physician-led laser or injectables practice may be classed as medical rather than personal services, which changes its parking count. Get that classification in writing.
06
Salon suites and state licensing: every location offering barbering, cosmetology, manicuring, esthetics or electrology needs a Board of Barbering and Cosmetology establishment license, and in a suite building either the building operator licenses all suites or each suite lessee holds its own. The Board also requires toilets, hot and cold running water, handwashing and potable drinking water before opening, which matters for plumbing in suite build-outs like Phenix (5,025 sq ft) and Aspire (6,559 sq ft).
Zoning, licensing, and demographic figures on this page come from the public records below. Codes and licenses change, so confirm with the city and the licensing agency before you sign.