Dana Point / Coastal Orange County
The beauty cluster we could confirm is at Monarch Bay Plaza, Pacific Coast Highway at Crown Valley Parkway. Four of its services tenants sit side by side in the 32880 PCH building (a barber in Suite 34, nails in 35, sugaring and spray tan in 38, and a med spa in 39), and an infrared sauna studio is at 32932 PCH, Suite 11, in the Gelson's building. Salons, barbers, nail and skin care are permitted by right in all four commercial districts. A massage-first business is not allowed in the Neighborhood Commercial (NC) district, so look at CC/P, CC/V or V/RC space for that format. Massage Envy's California list and Great Clips' locator show no Dana Point location.
Population
32,790
Median HHI
$141,520
Median age
47.4
Homeownership
62.4%
Source: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.
Primary retail corridors
Pacific Coast Highway · Del Prado Avenue · Crown Valley Parkway · Golden Lantern · Street of the Green Lantern
Specific shopping centers in Dana Point that already carry credible co-tenancy for this use. Listed in approximate order of fit.
Pacific Coast Highway at Crown Valley Parkway
Anchors / key tenants: Gelson's Market, CVS Pharmacy
PCH at Crown Valley — the premium daily-needs and dining node for the Monarch Beach/Ritz-Carlton trade area. Restaurant mix includes Ichibiri Japanese, LUA Asian Fusion, and Salt Creek Grille. Local boutiques (Coastal Accents, Meesh Boutique) anchor the lifestyle side.
34085 Pacific Coast Highway
Anchors / key tenants: coastal lifestyle retail mix
PCH-frontage center with ocean views from select suites. Walking distance to Dana Point Harbor, Salt Creek Beach, and the Ritz-Carlton — a visibility play, not a daily-needs play.
Del Prado Avenue off Pacific Coast Highway
Anchors / key tenants: revitalized town-center dining and boutiques
The walkable revitalized core of Dana Point's town center — Spanish-style architecture, mile-long pedestrian shopping/dining corridor. Tilts toward chef-driven restaurants, boutiques, and lifestyle retail rather than daily-needs.
Golden Lantern Street
Anchors / key tenants: everyday essentials and specialty boutiques
Neighborhood-serving center with specialty foods, gifts, and convenience for the residential pocket around Golden Lantern.
Existing operators are the most honest comp for whether a use can support Dana Point rents. These are publicly visible beauty and wellness space businesses currently trading in the market.
Michel MedSpa
Monarch Bay Plaza, 32880 Pacific Coast Highway, Suite 39, Dana Point, CA 92629
Medical aesthetics led by a physician, with laser hair removal, Morpheus8, HydraFacial, Botox and fillers, per the center's tenant page.
Paradise Nails
Monarch Bay Plaza, 32880 Pacific Coast Highway, Suite 35, Dana Point, CA 92629
Full-service nail salon open seven days, per the center's tenant page.
Gentleman's Cut
Monarch Bay Plaza, 32880 Pacific Coast Highway, Suite 34, Dana Point, CA 92629
Men's barbershop with haircuts, fades and hot towel shaves, per the center's tenant page.
SUGARED + BRONZED
Monarch Bay Plaza, 32880 Pacific Coast Highway, Suite 38, Dana Point, CA 92629
Sugaring hair removal and airbrush tanning only, per the center's tenant page.
Perspire Sauna Studio
Monarch Bay Plaza, 32932 Pacific Coast Highway, Suite 11, Dana Point, CA 92629
Infrared sauna and light therapy studio open 7 a.m. to 8 p.m. on weekdays, per the center's tenant page.
01
Salons and personal services: Section 9.11.020(b) permits 'Personal Service Uses' in NC, CC/P, CC/V and V/RC. Section 9.75.270 defines them to include barber shops, beauty salons, nail salons, reducing salons and cosmetologists, with incidental facial and scalp massage. In V/RC, Section 9.11.010(d) treats personal services as secondary uses that should not be the primary use on the site or occupy the first floor, so a ground-floor salon in a visitor-serving V/RC center needs Planning's read first.
02
Massage: 'Massage Establishments' are prohibited in NC and P* (permitted subject to special standards) in CC/P, CC/V and V/RC. Section 9.07.230 sends the operating rules to Chapter 5.20 of the Municipal Code, which we could not read, so get the City's current massage application before you sign. Section 9.75.270 lets massage count as a personal service only when it is given by a state-licensed medical practitioner, chiropractor, acupuncturist, acupressurist or physical therapist, which matters for a med spa or chiropractic model.
03
Tattoo, piercing and permanent makeup: Tattoo Parlors are prohibited in NC and C* elsewhere. Section 9.07.200 requires a conditional use permit under Chapter 9.65 and compliance with Chapter 6 of the Municipal Code. OC Health Care Agency's Plan Check unit also reviews body art facilities, so budget for both a City hearing and a county plan review for a microblading or tattoo studio.
04
Parking: personal services have no row of their own in Section 9.35.080(e), so under 9.35.080(a) the Director of Community Development assigns the most similar use. General retail in a multi-tenant center is 1 stall per 220 sq ft (under 25,000 sq ft) or 1 per 250 (over 25,000), while 'Gyms, Spas and Health Clubs' is 1 per 100 sq ft. A 2,000 sq ft day spa could need 20 stalls instead of 8 to 9, so get the classification in writing. In the Lantern District, Section 9.26.010(d) gives no credit for public parking.
05
Coastal permit: in the Coastal Overlay District, Section 9.69.020 requires a coastal development permit for development, and Section 9.75.040 includes a change in the intensity of use. A retail-to-spa conversion on PCH that raises parking demand should be run past Planning before the lease is final.
06
State licensing: the Board of Barbering and Cosmetology requires an establishment license for any premises where a licensed activity is practiced (Business and Professions Code 7346), with a $50 nonrefundable application fee. CAMTC certification for massage professionals is voluntary under state law, and CAMTC says it does not regulate massage establishments, which are left to cities and counties. That makes Dana Point's Chapter 5.20 the controlling rule for any massage room.
Zoning, licensing, and demographic figures on this page come from the public records below. Codes and licenses change, so confirm with the city and the licensing agency before you sign.