Lake Forest / South Orange County

Showroom Retail Space in Lake Forest

Two of the five key lease transactions in Cushman & Wakefield's Q2 2026 Orange County retail report were furniture users on Foothill Ranch streets: LV Furniture Collection taking 84,766 SF at 26532 Towne Centre Drive and Dumos Home taking 22,500 SF at 26736-26756 Portola Parkway, both new leases in its South County submarket. Those street addresses match the Foothill Ranch part of Lake Forest (Labcorp lists 26700 Towne Centre Drive as Foothill Ranch 92610 and Quest lists 26672 Portola Parkway as Lake Forest 92610), though the report itself does not name the city. For smaller showrooms, El Toro Road between the 23600 and 23700 blocks has Mattress Firm among grocery and service tenants. The City's matrix guide also lists several industrial and business park zones (including Pacific Commercentre and the Foothill Ranch and Lake Forest planned communities), and the zoning matrix treats a wholesale or trade showroom differently from a retail one.

Population

86,281

Median HHI

$135,175

Median age

40.2

Homeownership

70.5%

Source: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Primary retail corridors

El Toro Road · Rockfield Boulevard · Bake Parkway · Trabuco Road · Lake Forest Drive

Centers worth touring for showroom retail space in Lake Forest

Specific shopping centers in Lake Forest that already carry credible co-tenancy for this use. Listed in approximate order of fit.

The Orchard at Saddleback

El Toro Road

Anchors / key tenants: HomeGoods, PetSmart, Ralphs, Staples

Big-box and home/lifestyle co-tenancy on El Toro near Saddleback. Strong destination errand pattern; thinner walk-in food traffic.

Lake Forest Marketplace

23783–23831 El Toro Road

Anchors / key tenants: Guitar Center, Harbor Freight, Island Pacific Seafood Market

Big-box value mix with a specialty Asian grocer (Island Pacific). Daily-needs QSR co-tenancy via Del Taco and Dunkin'.

Showroom Retail Space operators already in Lake Forest

Existing operators are the most honest comp for whether a use can support Lake Forest rents. These are publicly visible showroom retail space businesses currently trading in the market.

  • Mattress Firm Lake Forest

    23700 El Toro Road, Lake Forest, CA 92630

    The Lake Forest store on Mattress Firm's own locator (store 803003). On the same stretch of El Toro Road where Hand & Stone (23708, Suite C) and Ulta Beauty (23608) also have their own location pages.

What to diligence before LOI

  1. 01

    Retail versus trade showroom: the Land Use Matrix in Section 9.72.090 permits Retail Business in the C and UA categories, allows it only as an accessory use in I (footnote 1 caps accessory uses at 15% of the principal use's floor area) and prohibits it in PA. Wholesale Business is permitted in I and UA. A to-the-trade design, flooring or cabinet showroom may fit an industrial building if retail sales stay under that 15% line; a walk-in furniture store needs C or UA.

  2. 02

    EV and auto showrooms: the matrix splits vehicle sales by what is on site. Automobile Sales and Rentals with two or fewer vehicles on site need a site development permit in C, I, PA and UA; three or more vehicles need a use permit in C, I and UA and are prohibited in PA; an auto broker with no vehicles on site is permitted. A gallery-style EV showroom that keeps one or two cars inside is on the site development permit track rather than the use permit track.

  3. 03

    Parking: Section 9.168.070 requires 1 space per 500 sq ft for furniture and appliances, including outdoor retail and garden centers, against 1 per 200 sq ft for general retail and 1 per 400 sq ft for motor vehicle sales. A 22,500 SF furniture showroom like the Dumos Home deal needs 45 spaces at the furniture rate instead of 113 at the general retail rate. Wholesale space is 1 per 500 sq ft plus 1 per 250 sq ft of office or sales area.

  4. 04

    Outdoor display: the matrix requires a site development permit for Outdoor Display in C and UA and prohibits it in I and PA. Section 9.72.085 otherwise requires all non-residential uses and their products to be kept inside a completely enclosed structure, so patio furniture, spas or vehicles outside need that approval.

  5. 05

    Foothill Ranch parcels: the Foothill Ranch Planned Community text (PC 8) sends Commercial land uses to matrix column C and freestanding Urban Activity commercial uses to column C, but Commercial parking goes to the PC's own Section XIX. Confirm with Planning at (949) 461-3535 which parking table applies to a Towne Centre Drive or Portola Parkway suite before you rely on the 1 per 500 furniture ratio.

  6. 06

    Building occupancy: the 2025 California Building Code lists retail stores and sales rooms as Group M (Section 309.1) and motor vehicle showrooms as Group B (Section 304.1). Turning a furniture or retail suite into a vehicle showroom changes the occupancy group, so get the Lake Forest Building and Safety Division's list of required upgrades early.

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